HI

I'M PABLO

Design, Strategy and Innovation

SENIOR PRODUCT AND USER EXPERIENCE DESIGNER.

SENIOR PRODUCT AND USER EXPERIENCE DESIGNER.

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ABOUT ME

Grounded in Human-Centered Design and Design Thinking, I translate complex operational workflows into intuitive user experiences.

I am passionate Senior Product & UX Designer with 17+ years of experience, including 7 years leading enterprise platforms and AI interfaces at CAE. Grounded in Human-Centered Design and Design Thinking, I build scalable design systems and translate complex operational workflows into intuitive user experiences.

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Successfully delivered design solutions

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Successfully delivered design solutions

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Successfully delivered design solutions

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Years of design experience with a strategy-first approach.

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Years of design experience with a strategy-first approach.

5

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Years of design experience with a strategy-first approach.

MY work

A curated collection of projects crafted with strategy, clarity, and purpose.

A curated collection of projects crafted with strategy, clarity, and purpose.

View all project

View all project

PIVOHUB

User Research

finoryx

UX research

2019

PIVOHUB

User Research

finoryx

UX research

2019

CAE RISE ANALYTICS

Business Strategy

Business Strategy

2021

CAE RISE ANALYTICS

Business Strategy

Business Strategy

2021

CAE RISE

Product Design

Product Design

2024

CAE RISE

Product Design

Product Design

2024

HABER HOLDING

User Experience

Strategy and design

2019

HABER HOLDING

User Experience

Strategy and design

2019

PROFESSIONAL EXPERIENCE

Our work has been recognized by industry platforms, design communities, and clients who value clarity, usability, and impact.

Our work has been recognized by industry platforms, design communities, and clients who value clarity, usability, and impact.

Senior UX Designer | CAE Inc.

Sep 2019 - Sep 2026 | 7 years, Montreal

Led end-to-end UX research and product strategy for enterprise platforms and AI features, boosting onboarding engagement by 30% and cutting task completion time by 20%. Built a multi-brand Figma design system that accelerated dev velocity by 25%. Ran 40+ usability tests to translate feedback into sprint backlogs, partnering with PMs and engineers to ship business-aligned products

Senior UX Designer | CAE Inc.

Sep 2019 - Sep 2026 | 7 years, Montreal

Led end-to-end UX research and product strategy for enterprise platforms and AI features, boosting onboarding engagement by 30% and cutting task completion time by 20%. Built a multi-brand Figma design system that accelerated dev velocity by 25%. Ran 40+ usability tests to translate feedback into sprint backlogs, partnering with PMs and engineers to ship business-aligned products

Senior UX Designer | CAE Inc.

Sep 2019 - Sep 2026 | 7 years, Montreal

Led end-to-end UX research and product strategy for enterprise platforms and AI features, boosting onboarding engagement by 30% and cutting task completion time by 20%. Built a multi-brand Figma design system that accelerated dev velocity by 25%. Ran 40+ usability tests to translate feedback into sprint backlogs, partnering with PMs and engineers to ship business-aligned products

Art Director & UX/UI Leader | Madhouse Studio

May 2013 – Sep 2019 | 6 years, Mexico

Led a multidisciplinary design and dev team delivering web and mobile products, expanding service offerings by 25% and elevating product quality by 50%. Primary client contact for enterprise accounts (including ManpowerGroup and Luxottica/Ray-Ban), driving 20% business growth. As an executive team member, co-directed company strategy, visual standards, and resource planning.

Art Director & UX/UI Leader | Madhouse Studio

May 2013 – Sep 2019 | 6 years, Mexico

Led a multidisciplinary design and dev team delivering web and mobile products, expanding service offerings by 25% and elevating product quality by 50%. Primary client contact for enterprise accounts (including ManpowerGroup and Luxottica/Ray-Ban), driving 20% business growth. As an executive team member, co-directed company strategy, visual standards, and resource planning.

Art Director & UX/UI Leader | Madhouse Studio

May 2013 – Sep 2019 | 6 years, Mexico

Led a multidisciplinary design and dev team delivering web and mobile products, expanding service offerings by 25% and elevating product quality by 50%. Primary client contact for enterprise accounts (including ManpowerGroup and Luxottica/Ray-Ban), driving 20% business growth. As an executive team member, co-directed company strategy, visual standards, and resource planning.

Strategist Designer | E:de Business by Design

Jan 2012 – Sep 2013 | 1 year, Mexico

Directed cross-functional innovation consulting engagements for major enterprise accounts, including Google, driving organizational optimization and business strategy. Grounded in Design Thinking, I facilitated end-to-end customer research and workshops, translating qualitative insights into strategic recommendations and actionable product concepts.

Strategist Designer | E:de Business by Design

Jan 2012 – Sep 2013 | 1 year, Mexico

Directed cross-functional innovation consulting engagements for major enterprise accounts, including Google, driving organizational optimization and business strategy. Grounded in Design Thinking, I facilitated end-to-end customer research and workshops, translating qualitative insights into strategic recommendations and actionable product concepts.

Strategist Designer | E:de Business by Design

Jan 2012 – Sep 2013 | 1 year, Mexico

Directed cross-functional innovation consulting engagements for major enterprise accounts, including Google, driving organizational optimization and business strategy. Grounded in Design Thinking, I facilitated end-to-end customer research and workshops, translating qualitative insights into strategic recommendations and actionable product concepts.

Senior Graphic Designer | Netmedia Publishing

Sep 2007 – Dec 2011 | 4 years, Mexico

Designed comprehensive print, digital, and environmental assets for major corporate IT events with global sponsors like Google, Microsoft, and SAP. Managed client relations and external print vendors, coordinating technical specs and production schedules to consistently meet tight event deadlines.

Senior Graphic Designer | Netmedia Publishing

Sep 2007 – Dec 2011 | 4 years, Mexico

Designed comprehensive print, digital, and environmental assets for major corporate IT events with global sponsors like Google, Microsoft, and SAP. Managed client relations and external print vendors, coordinating technical specs and production schedules to consistently meet tight event deadlines.

Senior Graphic Designer | Netmedia Publishing

Sep 2007 – Dec 2011 | 4 years, Mexico

Designed comprehensive print, digital, and environmental assets for major corporate IT events with global sponsors like Google, Microsoft, and SAP. Managed client relations and external print vendors, coordinating technical specs and production schedules to consistently meet tight event deadlines.

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